Full-Time
Full-Time
Fuelled
Fuelled
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Year
2022 - 2023
Year
2022 - 2023
Year
2022 - 2023
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Industry
Nutrition
Industry
Nutrition
Industry
Nutrition
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
I joined Fuelled Nutrition as a full-time designer to lead its rebranding. The existing identity felt muted and more suited to a café or chocolate brand, while the product itself was positioned around fitness, nutrition, and performance. My role was to rebuild the visual identity and carry it across packaging, digital, marketing, and physical brand touchpoints.
01 —
Rebranding & Visual Identity
Rebranding & Visual Identity
Rebranding & Visual Identity
I led the brand identity redesign from the ground up, developing the logo, typography, colour palette, graphic language, and overall design system.
The new direction was designed to feel more energetic, powerful, and performance-driven, bringing the visual identity closer to what the brand and its products represented.
02 —
Shopify Website
Shopify Website
Shopify Website
I designed and built Fuelled Nutrition's Shopify website, translating the new brand into the digital shopping experience.
The site combined Shopify's native components and custom React-based code where required, with a focus on product presentation, brand storytelling, and a clear e-commerce experience.
03 —
Social Media & Content
Social Media & Content
Social Media & Content
I expanded the new identity into Fuelled Nutrition's social presence, working directly on content creation, social media videos, and campaign creatives.
I also participated in product photoshoots, helping shape the visual direction and creating content from the resulting assets for ongoing social communication.
04 —
Packaging & Production
Packaging & Production
Packaging & Production
I designed the packaging system across the brand's growing product range, starting with four protein bars and later expanding into whey protein, creatine, pre-workouts, nighttime products, and other SKUs.
My role extended beyond design into production — working with vendors, preparing artwork for print, handling RGB-to-CMYK conversion, labelling, print specifications, and final production files to ensure the designs translated accurately to physical packaging.
05 —
Print & Brand Collateral
Print & Brand Collateral
Print & Brand Collateral
Alongside the core branding and packaging, I designed supporting physical touchpoints including flyers, brochures, gift cards, greeting cards, and other promotional materials.
This allowed the refreshed identity to remain consistent across both digital communication and the physical customer experience.
The Outcome
The Outcome
The Outcome
The project transformed Fuelled Nutrition from a muted, café-like visual identity into a more distinctive and energetic nutrition brand.
As the designer responsible for the rebrand, I worked across the full spectrum — from identity and packaging to production, e-commerce, photography, social content, and print collateral — helping establish a cohesive brand as the product range expanded.
Latest Projects
Full-Time
Full-Time
Fuelled
Fuelled
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Year
2022 - 2023
Year
2022 - 2023
Year
2022 - 2023
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Industry
Nutrition
Industry
Nutrition
Industry
Nutrition
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
I joined Fuelled Nutrition as a full-time designer to lead its rebranding. The existing identity felt muted and more suited to a café or chocolate brand, while the product itself was positioned around fitness, nutrition, and performance. My role was to rebuild the visual identity and carry it across packaging, digital, marketing, and physical brand touchpoints.
01 —
Rebranding & Visual Identity
Rebranding & Visual Identity
Rebranding & Visual Identity
I led the brand identity redesign from the ground up, developing the logo, typography, colour palette, graphic language, and overall design system.
The new direction was designed to feel more energetic, powerful, and performance-driven, bringing the visual identity closer to what the brand and its products represented.
02 —
Shopify Website
Shopify Website
Shopify Website
I designed and built Fuelled Nutrition's Shopify website, translating the new brand into the digital shopping experience.
The site combined Shopify's native components and custom React-based code where required, with a focus on product presentation, brand storytelling, and a clear e-commerce experience.
03 —
Social Media & Content
Social Media & Content
Social Media & Content
I expanded the new identity into Fuelled Nutrition's social presence, working directly on content creation, social media videos, and campaign creatives.
I also participated in product photoshoots, helping shape the visual direction and creating content from the resulting assets for ongoing social communication.
04 —
Packaging & Production
Packaging & Production
Packaging & Production
I designed the packaging system across the brand's growing product range, starting with four protein bars and later expanding into whey protein, creatine, pre-workouts, nighttime products, and other SKUs.
My role extended beyond design into production — working with vendors, preparing artwork for print, handling RGB-to-CMYK conversion, labelling, print specifications, and final production files to ensure the designs translated accurately to physical packaging.
05 —
Print & Brand Collateral
Print & Brand Collateral
Print & Brand Collateral
Alongside the core branding and packaging, I designed supporting physical touchpoints including flyers, brochures, gift cards, greeting cards, and other promotional materials.
This allowed the refreshed identity to remain consistent across both digital communication and the physical customer experience.
The Outcome
The Outcome
The Outcome
The project transformed Fuelled Nutrition from a muted, café-like visual identity into a more distinctive and energetic nutrition brand.
As the designer responsible for the rebrand, I worked across the full spectrum — from identity and packaging to production, e-commerce, photography, social content, and print collateral — helping establish a cohesive brand as the product range expanded.
Latest Projects
Full-Time
Full-Time
Fuelled
Fuelled
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Most people struggle to reach their fitness goals. At Fuelled, we make science-based supplements that help improve your performance and results, so you can get in the best shape of your life.
Year
2022 - 2023
Year
2022 - 2023
Year
2022 - 2023
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Client
UrbanSquare, a modern shopping mall
Industry
Nutrition
Industry
Nutrition
Industry
Nutrition
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Project Duration
1 year 6 months
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
Rebranding a Nutrition Brand for a More Powerful Market Position
I joined Fuelled Nutrition as a full-time designer to lead its rebranding. The existing identity felt muted and more suited to a café or chocolate brand, while the product itself was positioned around fitness, nutrition, and performance. My role was to rebuild the visual identity and carry it across packaging, digital, marketing, and physical brand touchpoints.
01 —
Rebranding & Visual Identity
Rebranding & Visual Identity
Rebranding & Visual Identity
I led the brand identity redesign from the ground up, developing the logo, typography, colour palette, graphic language, and overall design system.
The new direction was designed to feel more energetic, powerful, and performance-driven, bringing the visual identity closer to what the brand and its products represented.
02 —
Shopify Website
Shopify Website
Shopify Website
I designed and built Fuelled Nutrition's Shopify website, translating the new brand into the digital shopping experience.
The site combined Shopify's native components and custom React-based code where required, with a focus on product presentation, brand storytelling, and a clear e-commerce experience.
03 —
Social Media & Content
Social Media & Content
Social Media & Content
I expanded the new identity into Fuelled Nutrition's social presence, working directly on content creation, social media videos, and campaign creatives.
I also participated in product photoshoots, helping shape the visual direction and creating content from the resulting assets for ongoing social communication.
04 —
Packaging & Production
Packaging & Production
Packaging & Production
I designed the packaging system across the brand's growing product range, starting with four protein bars and later expanding into whey protein, creatine, pre-workouts, nighttime products, and other SKUs.
My role extended beyond design into production — working with vendors, preparing artwork for print, handling RGB-to-CMYK conversion, labelling, print specifications, and final production files to ensure the designs translated accurately to physical packaging.
05 —
Print & Brand Collateral
Print & Brand Collateral
Print & Brand Collateral
Alongside the core branding and packaging, I designed supporting physical touchpoints including flyers, brochures, gift cards, greeting cards, and other promotional materials.
This allowed the refreshed identity to remain consistent across both digital communication and the physical customer experience.
The Outcome
The Outcome
The Outcome
The project transformed Fuelled Nutrition from a muted, café-like visual identity into a more distinctive and energetic nutrition brand.
As the designer responsible for the rebrand, I worked across the full spectrum — from identity and packaging to production, e-commerce, photography, social content, and print collateral — helping establish a cohesive brand as the product range expanded.